I met with the owner of The Jam Factory venue Shannon Refvik to discuss the venue, the location and a bit of insight on the service they offer and a bit about her. The Jam Factory venue is located in one of the best neighborhoods in Toronto for a more offbeat or non-traditional wedding. What makes the location great is its vicinity to The Broadview Hotel (great for photos and for getting ready) but also nearby spots for photography like: Riverdale Farm, The Studio District, and The Distillery District. Because of its closeness to the city yet not downtown core vibe, this venue is perfect for weddings with a more minimalistic vibe, and grunge feel. The Jam Factory venue is amazing for the weddings that you wanna party and have one hell of a time. Shannon here will tell you a bit more!
What is the name of the company?
The Jam Factory
How can couples reach you?
Phone Number: 647-478-9526
Social Media: @jamfactoryto
How did you end up working at The Jam Factory? How did you begin!
It was one of those unexpected, life-changing moments – the space became available without a lot of notice, and I was in the right place and the right time to see its potential and decided to go for it. Within 48 hours my business partner and I had both quit our jobs and were working on The Jam Factory full time. We both had a lot of event management experience and knew that opening up the space as an event venue would be a fantastic option for events in Toronto’s East end.
What inspires you to be the owner of The Jam Factory venue?
We love being able to offer a low-stress, simple option for wedding planning in Toronto. We strive to be as accommodating as we can to really let couples and planners express their creativity in the space. We pride ourselves on not being a company that pigeon-holes folks into a particular vision, and on having up-front, transparent rules and pricing that allows people to express their vision with confidence. We also work hard to promote environmentally-friendly options for our clients, and networking with other vendors who also have this as a priority. It’s very inspiring for us to help clients reduce the environmental footprint of their big day.
What is your booking process? What is the average spend?
We typically book Saturday dates 18-12 months in advance, with Fridays and Sundays booking up 6-12 months in advance. Our rates are $4000 on Saturdays and $3200 on Fridays/Sundays. We also offer in-house month-of coordination packages starting at $1400 that really help events come together.
What is the number one tip you would give to a newly engaged couple?
Look for vendors that match your vibe! You’ll be working with these folks a lot, make sure you feel comfortable with the way they communicate. And if you find a vendor you love, ask them to refer other vendors that they’ve worked with before – they’ll be able to recommend someone who would work well with the look and feel you’ve already discussed with them, and it always helps everything run smoothly when your vendors have the opportunity to gel as a team.
If you were to marry or marry again, what vendor/item/location could you not live without?
Well, I’m not married myself but I could definitely imagine it happening at the Jam Factory! And we recently hired a full-time staff person who happens to run her own coordination and floral company, June Bloom Events. So she would be involved I’m sure.